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The realm of enterprise systems has changed dramatically from being standalone systems that enable specific departments to carry out a curated set of tasks. They now play a much bigger role in modern enterprise.
In today’s highly integrated IT environment, they need to work in a cohesive manner with all other systems within (and without) the enterprise, so organizations can drive better value. For this reason, organizations need to make strategic moves to rationalize their IT environment so that the underlying applications fit into the new cloud CRM strategy.
According to a report by Gartner, cloud will represent 75% of total CRM spend in 2019. Unlike traditional on-premises CRM systems, cloud-based CRM systems are easy to set up, and use. Cloud CRM vendors offer a host of flexible deployment options, and manage all updates, maintenance, and storage.
Because of this, sales teams can focus on areas that matter the most – improving customer experience and driving substantial business value.
With intuitive UIs, deep integration capabilities, and round-the-clock accessibility, cloud CRMs are a great tool to improve team productivity and enhance business agility. Teams can seamlessly carry out tasks across multiple departments, and locations with ease.
5 Reasons to Implement a Cloud CRM
Here are 5 reasons why you should implement a cloud CRM for your business:
1. Easy Set Up
For any enterprise system to be widely adopted, it should be easy to set up and use. With cloud CRM, you can get up and running in no time. All you need is to do is purchase the CRM software, log into the system. From there, you can instantly leverage the host of capabilities. A cloud based CRM system eliminates the need to make upfront costs such as hardware set up, server and software maintenance, complex installations, data migrations, or even upgrades. Everything is taken care of by the cloud-CRM service provider. Your IT teams can drive their focus on more business-critical tasks, and let the provider maintain and manage the system end-to-end.
2. Seamless Integration
Ensuring fulfilling customer experiences tops the list for any sales organization. Cloud CRM can provide teams with end-to-end visibility into customer information such as personal details, and order history. Because it is well-integrated with a bevy of other enterprise, back office, LOB, and legacy applications, teams can view data from various sources in a centralized repository. With instant access to important customer data, teams can make better sales decisions, and boost customer experience with timely service and support.
3. Around-the-Clock Accessibility
Gone are the days when sales teams had to wait until they reached the office to access a critical customer complaint. With cloud CRM, teams can enjoy around-the-clock access to data and respond to customer queries in real-time. From the office, to on the road, even from the comfort of their own home, the sales team can access these data using the device of their choice. Teams can make urgent sales calls on-the-go, make changes to sales proposals, quickly sift through the prospect list, send emails to their managers, and more.
4. Unlimited Sales Capabilities
A cloud-based CRM system streamlines complex administrative tasks, allowing you to focus on forging, and strengthening relationships that matter. It allows organizations of different sizes and industries customize the solution to suit specific business requirements. Using cloud CRM, teams can run multi-channel campaigns, nurture leads, personalize customer journeys, get insight into sales performance, track metrics, and communicate and collaborate with resources across the sales organization.
5. Increased Productivity
Whether it is contacting a lead, unearthing insights into customer behavior, making a sales call or personalizing an interaction, a cloud CRM enables sales teams to have access to a variety of tools needed to drive better sales outcomes. Because teams have real-time access to the data they need, there is a clear increase in productivity levels; teams no longer must sort through different applications to find the data they need. Every piece of information is readily available for immediate access, modification, and sharing.
Enhance Customer Retention and Loyalty
For sales teams looking to be more customer-centric in their approach, close deals faster, and offer unmatched customer experiences, a modern cloud CRM is a winner. It enables sales organizations to keep customer-related information in one place, personalize communications, and foster long-lasting relationships.
A cloud-based CRM system offers several functionalities needed to remain competitive, which enables sales executives to simultaneously access the same information at the same time – anywhere, anytime and any device. With instant access to real-time insights, it allows teams to perform important sales tasks such as qualifying leads, measuring sales metrics, closing sales deals, and more, while enhancing customer retention and loyalty.
Interested in learning how a cloud CRM can help your business? Contact one of our experts today.
About the Author:
Kjell Kahlenberg, Sr. Director – Customer Engagement Consulting
As a consulting practice leader, Kjell specializes in growing and managing a software practice, including defining services and building teams of consultants and IT resources who help customers transform through extensive IT platforms that drive digital transformation.
