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Among the many things that happen over a computer screen nowadays, one is buying and selling real estate. Dealing with property is layered and complex, including legalities, the involvement of multiple parties, and high costs.
A Dynamics 365 portal for real estate can help streamline the workflow as well as maintain a bird’s eye view of the business. When required, it can help give a detailed report of properties sold, agents’ performance, and so on.
In terms of the layers of the real estate portal, they are based on the functional roles: admin, seller, agent, buyer. The admin members have a bird’s eye view of each agent they are working with, the seller, property listing and the buyer. They ensure everything is going smoothly and by the law – the properties listed are as promised, the seller and buyer information is accurate and that the agent is authentic.
Sellers need to be able to list their property accurately, without any fabrication of information. They have to upload photos, a virtual tour of the property and videos where required. They also have to list all the paperwork and place details like build year, area of property, possession date, amenities and so on.
The agent maintains their profile, can keep a tab on their sells, commission, etc. as well as are able to set property tour appointments with prospective buyers. Agents can also see the properties or sellers they are assigned to work with, and therefore get the necessary information they need to showcase the property properly.
Once a buyer comes into the picture, they should be able to wishlist, and compare properties, as well as see photos and get a virtual tour of the property. For the in person tour, they should be able to book an appointment at their convenience, and ultimately, put in their offer and be notified about whether they get it or if their application is rejected.
Let’s look at the various features all the different roles of the real estate business require in a Dynamics 365 portal for real estate:
- Approve agents, sellers
- Approve listing
- Document management
Some of the main things the admin must do are documentation and approval. With the real estate portal, they can easily maintain, approve or reject a seller or agent’s profile. They can also approve or reject a listing based on things like insufficient information, etc. Admin has to undertake the responsibility of a sale going through without any hassle.
Once a listing is uploaded on the portal, the admin has to ensure the verification of the seller as well as the property. If the sale goes through, admin has to verify the buyer and the deed to ensure everything is in order.
Portal features for the seller:
- Listing details – legal, amenities
- Photos, videos
- Virtual tour
A seller on the real estate portal will have to create an entire listing of the property they want to see, from detailing the name of the property to posting photos and videos, as well as mentioning the build year, the amenities included, and so on.
The Dynamics 365 portal for real estate also enables the seller to update all the necessary information about the property, like legal paperwork, property dimensions, amenities included, schools, hospitals, other necessites that fall within the area, etc.
The seller needs to clearly mention the amenities and appliances that will be included with the property so that the buyer can make a more informed decision. They also need to show a virtual tour of the property showing the entire place so that viewers can better understand the property and its dimensions.
Features for the agent:
- Multiple properties
- Agent profile
- Property tour calendar
The Dynamics 365 portal for real estate can have a special role for agents. Agents often represent zip codes and can be specific to types of properties, like suburban houses, stores, offices, and so on.
Each agent can build their profile, submit it to the portal at the time of signing up and maintain it over time. It can show the number of properties they sell, the languages they can converse in, and their realtor license.
Agents can list multiple properties to represent and have a property tour calendar. The property tour calendar can show the agent’s availability dates for each property, and buyers or prospects can choose from the time slots available.
Portal features for the buyer:
- Buyer’s profile
- ID verification
- Wishlist properties
- Compare properties
- Apply for the property
Just like agents, buyers can also build their profiles to show their authenticity, and to maintain the required documentation for buying property. This also streamlines ID verification.
With the wishlist feature for the Dynamics 365 portal, buyers can wishlist the properties they like to visit again or even finalize something at a later time. Apart from this, they can also compare properties, giving them a direct idea of amenities offered, price difference, overall property size, and details like the number of bedrooms, appliances offered, etc. By comparing a few places they shortlist, it becomes easier to make a decision.
Buyers can apply for properties from the portal and if their application gets selected or rejected, they can be notified of the same.
General features of the Dynamics 365 portal for real estate:
- Document management
- Easy login
- Agent-buyer chat
- Communication about properties
- Email notifications
Your real estate portal needs to have some general features like document management, easy login options, chat options and so on.
With document management, you can streamline all legal paperwork required to buy and sell properties with only the right people getting access. Apart from specific deeds, properties also have some common paperwork for areas and so on, which it can maintain for all listings.
The portal also has a dashboard for each role, so admin can have their overall business detailed displayed on it, like quarterly sales, high performing agents and most demanded areas, etc.; similarly, agents can have upcoming property tours displayed no the dashboard as well as their monthly sales, etc.
Sellers can set up the dashboard to see the number of offers they are getting for their area’s trending properties and prices. Buyer’s dashboard can also show them trending properties, quote updates on their applied properties.
With so much at stake, security needs to be built into the fabric of the portal. Access should be role based and need based. Sellers, agents, and buyers should be able to have access to only the things they need. Agents should not be able to enhance a property after the seller uploads it, sellers don’t need to get access to the list of leads the property has, if the agent is dealing with it.
It is essential that the real estate portal has easy and secure log in options for everyone. They can login with social media buttons or create a local account for the portal.
One of the key features of any such portal would be to have a chat module, so that agents and buyers can easily connect about scheduling changes or if there are any details needed about the property, etc.
Each role in the real estate business will need email notifications to keep them updated. So sellers would get notified about their site visits, and offers made, whereas agents would get notified about tour scheduling, and buyers need to be notified about quotes made on their preferred properties, whether their application got approved or not, etc.
Overall, the real estate business has multiple concerned parties, and things can get complicated without a tool that caters to all of them. For a portal with all these features, you need to look for a portal solution company that specializes in this. They should also be able to accommodate any custom requirements you might have.
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