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Anti-Counterfeit Packaging: The market for counterfeit goods is expanding quickly. These unlawful practices have very serious negative effects on businesses, including lost income, health problems, and permanent brand harm. Though counterfeiting has long been a problem for firms, with e-commerce taking the lead, customers are constantly being warned that they can be impacted. While governments throughout the world work to enact stringent laws and punishments and urge firms to employ anti-counterfeit packaging, the marketplaces are nevertheless swamped with counterfeit goods that are impossible to identify.
Anti-counterfeit packaging is the practice of safely packing the goods to reduce infringement or counterfeiting. Anti-counterfeit packaging ensures product safety and inhibits imitation. Companies use anti-counterfeit measures that aid them in limiting loss from counterfeiting in terms of income and customer loyalty. Digital anti-counterfeiting packaging solutions have emerged as the “go-to solution” in this situation for preventing financial losses, health concerns, internet scams, and a slew of other crimes. Globally, many forms of covert and overt anti-counterfeit packaging are preventing the counterfeiting of susceptible goods. They are directly and indirectly preserving customer lives and financial security.
There are more anti-counterfeit initiatives organized and funded than ever before by businesses. Fighting fakes is a crucial priority, according to more than half of senior managers, and they are prepared to commit even more money than they now do. It makes sense because counterfeiters now operate large manufacturing facilities, often much greater than those used by legitimate brand manufacturers.
Types of Anti-Counterfeit Packaging Solutions
Even if the variety and complexity of particular technologies continue to grow, they all fall into one of two categories:
Overt Protection: These are techniques and technologies that are clearly visible to all people, including customers, on a product. Examples include holograms, stickers, and safety shrink-wraps.
Covert security measures are those that are invisible to the human eye and can only be detected or revealed with specialized identification or testing tools. Examples include integrated polymer-based solutions, inks, and dyes.
There are several alternative application techniques that may be utilized to integrate a secure authentication solution into a product within these two domains. Here are seven of the most often used solutions implementation techniques for packaging or product programs:
Inks and Dyes
Ink-based security features are frequently employed to authenticate money and papers, and they are also more common in solutions for consumer packaging. These hidden options are perfect for packaging applications with fields that are overwhelmingly text- or graphic-heavy. The distinctive identifier contained in the ink or dye is visible when examined under a black light or other lighting technology. The biggest disadvantages, however, are that the end use item itself cannot be authenticated once the packaging has been removed or if the surface has been changed.
Labeling solutions can be included via the package decoration itself or via an independent label that is put to the final product, however they are most frequently used in conjunction with inks and dyes. The benefit of employing a label-based program is that the technology is contained inside a small area and the present production procedure is unaffected. Labels, however, are simple to remove and draw attention to characteristics that potential forgers may imitate.
Holograms provide counterfeiters with an overt or highly apparent deterrent. This strategy has the dual advantages of preventing imitation and giving customers peace of mind that they are getting authentic goods. However, the typical buyer might not be knowledgeable enough to recognize a fake hologram. In recent years, 3D holographic technology has advanced significantly.
Integrated Polymer Based Solutions
For situations where product longevity is a problem and it is necessary to confirm the item’s authenticity beyond the original sale, such as in a warranty claim or litigation after product usage, polymer-based solutions are perfect. These overt and covert methods include distinctive identification into the product’s polymer. As a result, it is mechanically attached to the object and cannot be removed or changed without also changing the item itself, which is advantageous in the fight against gray market and counterfeit items.
A lot of information may be encoded in a short amount of space using 2D and 3D bar codes. Over the next five years, it is anticipated that this overt authentication mechanism would have the quickest rate of growth. With the push of a button, a customer or brand owner may scan and authenticate a code thanks to the proliferation of apps.
Chip-based or RFID technologies
As we go to fully smart packaging, covert chip-based solutions will enable the next development in anti-counterfeiting. A container will be able to interact with other containers nearby to report on suspected diversion activities in addition to independently verifying its location in real time. These solutions are becoming more accessible because to software advancements, but there is a price premium as well as a cost to set up the initial infrastructure needed.
Software programs that offer real-time tracking for a variety of industry items, including packaged food and beverage products, combine radio frequency identification (RFID). RFID is used in conjunction with more traditional methods like holograms and ink and dyes to track premium wine. This partnership offers a method to regulate and keep the product supply steady while it is being transported.
Multilevel Technology Solutions
The highest degree of security is offered by a mix of overt and covert anti-counterfeiting measures. For example, a label may have a hologram, a 3D bar code, and a covert ink or polymer-based solution.
The market for anti-counterfeit packaging has been negatively impacted by the extraordinary COVID-19 epidemic. The anti-counterfeit packaging market has been impacted by the supply chain disruption, shortage of raw material availability, and limitations on the transit of products during the pandemic era.
The methods used to stop counterfeiting must evolve as swiftly as the counterfeiting landscape itself. Market players now offer the capability of integrating distinctive identification markers inside the polymers used in product manufacturing through their technologies and services. In the face of the complex, multi-tiered production issues of today, this innovative packaging provides a degree of security and peace of mind that has never before been possible in the industry.
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