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Creating a memorable logo is the first step to building brand recognition, grabbing attention, and getting customers to recognize your company with just one look. Even if you are in a small industry like pet care, not everyone will see your business again once they leave.
Working on your company’s logo should be one of the first things on your checklist when planning for business growth. Your logo is what connects every element of your brand – from website, signage, social media profile images, and more – all under one visual umbrella that represents who you are as a business. A strong logo helps keep things organized, accessible and consistent across each medium so that your message stays clear and focused for potential customers at all times.
Read on for tips on how to create a memorable logo for your company.
1. Brainstorm before you start
The best way to start creating your logo is to sketch out a few ideas on paper beforehand so that you can get a feel for what you like. You can also use this time to find a great logo maker to help you. Start by asking yourself a few key questions:
- How are you different from your competitors?
- What do you want people to think about when they see your logo?
- What is the purpose of your logo?
- What are some themes and imagery that are relevant to your brand?
Once you have a general idea of what you are looking for, sketching out some logo ideas is the next step.
2. Use font colors that match your company brand
When deciding on which fonts to use in your logo, you have the option of either creating a custom font or choosing pre-existing fonts. If you go with a pre-existing font, you’ll have a much wider selection to choose from (and possibly a more cost-efficient option, too).
If you go with a custom font, you’ll have a lot more control and freedom over the design of the font, including the color. If you’re not sure which brand colors should go with your company’s logo, you can ask your brand strategist or hire a brand consultant to help you find the best match.
3. Don’t use a photo in your logo
Using a photo in your logo can be a risky move. If you are trying to appeal to customers who like to support local businesses and like to see the faces behind the brands they love, you may want to consider creating a logo that uses an image of yourself or your team members.
However, if you are creating a logo that caters to a more general audience, you may want to avoid the use of a photo in your logo. Keeping the focus on your business name and the products or services that you offer is the best way to stand out.
4. Limit the number of colors in your logo
Another way to keep your logo design simple and clean is to limit the number of colors in your logo. By only using a few colors, you can make your logo design sleek and easy to read, but also visually appealing for potential customers. If you want to use different colors in your logo, be sure to choose colors that go well together.
Selecting colors that work together helps to strengthen your brand identity, but also makes it easy to create visual elements like signage, flyers, and more to promote your business.
5. Don’t make it overly complicated
Creating a memorable logo design doesn’t mean that you have to go over the top and try to create something super complicated. Instead, think about your business name and brand identity and create a logo that matches.
You may have a ton of ideas about what your logo should look like, but the best thing you can do is to start small. Work on one design at a time and build up your portfolio of logo designs as you go.