Changing Business Models: The Shift to B2B2C and D2C Sales

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The rise of e-commerce and the disruption in the market are turning current business models upside down. B2C and B2B are no longer the only business models.

We now see the rise of new alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer), or B2E (business-to-employee)

We researched these recent developments and their impact on B2B e-commerce.