How Equipment Manufacturers can Create More Value from Customer Relationships

Why should you think about CRM, and what can you and your customers expect from it? Customer relationships are a critical asset. CRM can help you do well by treating customers right at every touchpoint.

In this eBook, we consider the critical role of customer relationships in the equipment manufacturing (EM) industry and how EMs can use technology to maintain their health. This eBook offers three scenarios based on real-life experiences in EMs and illustrate how customer relationship management (CRM) software can help you do better by your customers and team members.