GDPR Compliance 101: Send Cold Emails Freely

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Many times cold emailing is considered spam and it is believed that the General Data Protection Regulation (GDPR) does not allow cold emailing. But, it’s not like that; the goal of GDPR wasn’t to stop cold emailing but to make businesses GDPR Compliant.

For your business, you can send cold emails if you do it in the right way. You just have to be more careful about the method you gather, manage, and store the data you use to send them.

Here are some best practices while sending cold emails to stay GDPR compliant:

  1. Make sure you have an appropriate reason and the prospect is targeted

  2. Should be able to explain from where you get someone’s email

  3. Legal Interest should be explained in Cold Email Copy

  4. Unsubscribing process should be easy and quick

  5. Maintain Your Database regularly

  6. Data Security must be practiced

Source: Click here

submitted by /u/amn_kysper
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