Enavate builds team of Microsoft veterans to drive Dynamics channel plans

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Kati Hvidtfeldt, Enavate

Technology services firm Enavate takes a multi-pronged approach in the Microsoft channel. The company has recently brought onboard several Microsoft veterans, several with over twenty years in the business applications space as the company looks at the next phase of cloud adoption among Microsoft business applications customers and partners.

Enavate kickstarted its growth through acquisition like Celenia Software in 2014, MBS Dev, and later SWP Group. The company is now part of multiple Microsoft programs serving other Dynamics ERP and CRM partners, either to deliver services on their behalf or to help them modernize their own IP.

Kati Hvidtfeldt and Chad Sogge, who both joined Enavate after senior roles in the Microsoft business applications organization spoke with us about their role in the channel and how they see various participants in the ecosystem adapting to a market where most of the big opportunities start in the cloud.  

Sogge explained that the company’s range of offerings appealed to him as he investigated new opportunities. He explained:

What drew me in was not so much going to any VAR and running with that set of customers, but [it was] Enavate’s plans and willingness to partner with other companies. And in this regard, we can work with those partners, can help them move their base, and we’re a value-added part of their business.

Hvidtfeldt, who joined the company from Microsoft in October 2019 to lead the ISV strategy team, recruited Sogge and four other Microsoft veterans near the end of 2020: Jennifer Ranz and Paul Lindgren, as well as senior software engineers Todd Vagle and Adam Helsene. Together they represent a significant boost in technical expertise around Microsoft SMB ERP products, including migration tools for Dynamics 365 Business Central.

Microsoft’s on-premises ERP customers face a “mountain of information” to understand and digest before buying into an investment in a cloud migration project, Hvidtfeldt said: