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After the burst of COVID 19, 2020 became an unpredictable year for every one of us. This year changed the way we live by introducing many alternatives that have never been opted before. From online educational activities to online shopping experiences, people have witnessed a dramatic turn in the usual routine.
Now this year is about to end, people are already looking forward to 2021. Well, the future is never predictable, but we can make an educated estimate of how E-commerce and mobile marketing will grow in the year 2021.
The Growing Trend for Online Shopping
According to a recent report, in May 2020, online sales have increased up to 77%. Before COVID 19, online shopping was growing steadily but faces a boom after the pandemic hits the world. Due to safety reasons, people are now preferring online shopping rather than in-stores. This provides them with better options in terms of wide selection variety, discounts and deals, and foremost, it is very convenient.
Although, many brick and mortar businesses have closed permanently. Many retailers have introduced online websites to sell those products. This was not feasible at first due to a lack of face-to-face dealing. But people are now getting used to it and that is why it is predicted that e-commerce will rise even when the COVID threat is over.
An Increasing Trend of Online Academic Events and Education
Webinars, virtual conferences, and online teaching have become dominant this year. Many social meetings, interviews, and live sessions are held, and the users find ease in this. A Grand view research report states that in 2017, the market for virtual events was worth 78 Billion. This trend is expected to grow by 25% by 2020, but the trend rises exponentially.
Virtual events offer immense advantages, i.e., saves time and money, no geographical limitation, easy to arrange, and easy to register.
Precise Personalization and Relevant Recommendation
Artificial intelligence has facilitated humans in multiple ways. One of the aspects is to display the most relevant ads to the users. Many social media websites, i.e., Facebook, Instagram, YouTube support e-marketing. But irrelevant ads sometimes become a bit annoying. The solution to this is to display personalized ads to the user as practiced by Amazon and Netflix.
Based on your location, search history, and many more personal information, Amazon’s personalized pages show you the relevant products you might have interest in. The intelligent algorithms used by these websites fetch your data and help you recommend the best product you are looking for.
Voice Search Will Boost Up
Voice searching is growing rapidly, and it is expected to grow even more in the coming years. Unlike the traditional typing search method, the user speaks only about the content they are searching for. Voice assistants like Cortana, Siri, Google Assistant, and Alexa are gaining more popularity due to the ease of use they offer.
A report by Statista states that by 2021, 122 million people in the US will be using voice assistants. Voice search is influencing the local SEO. For example, during a traditional typing search, one has to mention the area in which he is looking for a specific product. With a voice assistant, you just ask the assistant to search for the desired product near you.
Enhanced Significance of Short Videos
Short videos shrink the attention time and therefore are gaining huge popularity worldwide. You can advertise your product, show your talent, share knowledge, and spread entertainment content through short videos. Several platforms featuring short videos are taking off including the most popular of all, TikTok. The app has 800 million users, and the growth is still accelerating.
These short videos usually last for a few seconds to 2-3 minutes. Such time-efficient videos do not engage the user for a prolonged period. Thus, reduced watch time yields a quick overview of the product summary that can probably gain the audience’s attention.
Conversion Rate Optimization (CRO)
The number of users visiting your website and the total purchases/download you have described the conversion rate. With the increase in advertising channels, CRO has become very essential for all business owners. The amazing feature of CRO is you only have to draw more out of your website traffic.
Look for the platform from where the user finds about you. Observe what users are doing when they open your website. You just need some advanced algorithms for smartly observing the user’s activity on your website. For example, you can upgrade to work order software for facilitating the managers for supervising the tasks. In this way, you can critically analyze your weak points. The reward could be incredible in terms of boosting revenue, and satisfied users when more customers can reach the finish line.
Usage of Smartphone for Commerce
A survey report shows that by the end of 2021, 73% of consumers will purchase online with their smartphones. Customers become more comfortable while purchasing online by using their smartphones rather than laptops or PCs.
Therefore, it is highly recommended to design mobile-friendly websites for the successful selling of your products. Google Mobile-friendly test is an online tool that determines whether your website is mobile responsive or not. As a seller, you can take advantage of this tool to notice if there are any loading issues with your website. Aside from checking that your website is mobile-friendly, you can also put a call us now button for better technical assistance of your customers.
As pollution is increasing up to a dangerous extent, as a result, the world is moving towards eco-friendly products. 65% of consumers want to buy products from companies that advocate sustainability. The increasing awareness among consumers for using environmentally friendly products is an alert signal for the business owner.
To remain in a competitive race, the companies should ensure the customers about the adaptability of climate supportive contents in making their products. There are certain ways to attract green customers to your online store. Use recyclable packaging, email receipt instead of paper receipts, and by showing what steps you are taking to reduce carbon emissions.
As the reports are speculating about the immense rise of e-commerce by 2021, the business owners should buckle up themselves to face sharp changes in digital marketing. Ensure during designing an e-commerce website for your business that it should be mobile-supportive, provide the best user experience, and is well advertised by social media platforms. In the coming years, the market trends would be different so be ready for the change!