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Navigating the winding road of marketing automation can be a tricky trail. Searching for a new piece of technology that enables you to follow your dreams as a marketer can be a bit like choosing a travel destination: discombobulating. Or, if you’ve already got the right platform, finding the time to get the best out of what you have can feel like visiting a new city without a local guide to show you the hidden treasures. Yet, with every new adventure embarked on, the lust to wander often develops into a burning desire to take a path less traveled.
We’ve mapped out the marketing automation journey a typical business – and marketer – might be faced with. All you need to do is work out where you are and we’ll provide the itinerary.