Is Your CRM Data Inconsistent?

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If you are an executive, marketer, salesperson, customer success rep, or a product manager—close your eyes. Imagine the data in your CRM is accurate and meaningful—a story exists within that data awaiting clever discovery that unleashes happy customers, new leads, more conversions, and sustainable explosive growth.

Now open your eyes. Right now, your CRM data inconsistencies are likely costing you money.

What if you no longer had to struggle identifying your strongest verticals, your ideal customer profiles, and your most profitable clients? In theory, you have the tools capable of building such databases of information, but why does it continue to be a struggle and why does a CRM constantly become a point of contention across teams and leaders?

Read the full story.

submitted by /u/PeoplelogicAI
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