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BENEFITS OF BIG DATA- Big data gives some astonishing advantages to a wide range of organizations over the globe. From the education sector to the healthcare industry, pretty much every industry is currently bound to big data analytics in a few or the other way. From the earliest starting point of time until 2003, the whole world just had five billion gigabytes of data. A similar amount of data was produced over just two days in 2011. By 2013, this volume was created every 10 minutes. It is, hence, to be expected that a generation of 90% of the considerable amount of data on the planet has been in the previous few years.

The speed at which information is streamed, these days, is uncommon, making it hard to manage it in a timely fashion. Smart metering, sensors, and RFID labels make it important to manage data torrents in practically real-time. Most companies are thinking that it’s hard to respond to data rapidly.

Better Decision Making

The primary advantage of utilizing Big Data Analytics is that it has helped the decision-making process to a great extent. Instead of anonymously deciding, organizations are thinking about Big Data Analytics before closing to any decision. A variety of customer-centric factors like what the clients need, the solution for their issues, analyzing their needs as indicated by the market trends, and so on are considered for a better decision making process. Found out about Big Data picking up a foothold almost everywhere like the healthcare industry, financial sectors, government sectors, and so on. Yet, presently Big Data has entered the Casinos also. Shocked? And, why not every person likes betting, however.

Casinos are in the long run moving towards big data analytics. The MGM Grand in Las Vegas has begun utilizing big data analytics to give better gaming experience to its clients. The relationship between gamblers and the casino is very fragile. It generally must be a two-way process. A gambler won’t come back to the club if just the house owners are winning over again and again. The house owner must permit the gamblers to dominate a couple of games.

The success of any company can be estimated regarding how satisfied and loyal their customers are. If they give clients what they need, nothing can thwart their development. A standout amongst other marketing policies any company can follow is letting their customers choose how the product should resemble. Mountain Dew (a soft drink brand) and Doritos (American brand of seasoned tortilla chips) have both utilized this methodology and have watched shifting degrees of progress. The key belief system is, let the clients pick what they need, and supply that.

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Article Credit: Analytics Insight