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While front-end collaboration, shopping and gaming solutions are at the forefront of public consciousness, public cloud and its enabling technologies are backstopping the massive shift to remote work and entertainment. ‘It’s easy to forget, but ten years ago, none of this would have even been possible,’ says one public cloud exec.
Public Cloud Computing- The growing coronavirus crisis has been a test like no other of the ability of online applications to dramatically, reliably and securely scale—a remarkable feat only possible because of public clouds and their companion technologies.
Office closures, social distancing and shelter-in-place orders have resulted in a massive and sustained surge in users of collaboration, shopping and entertainment solutions as the entire world converts personal interactions to virtual ones.
So far, that unprecedented shift has gone off with barely a stutter. As millions around the world strive to remain productive, and fight boredom, public cloud has enabled video conferencing, remote project collaboration, e-commerce, education, gaming and streaming video companies to meet spectacular and unplanned-for demand in a way that would have been impossible a decade ago.
While application vendors like Zoom Video, Slack, and Netflix are at the forefront of public consciousness these days, behind the scenes, Amazon Web Services—which supports all those web-scale companies—has been the essential player in enabling them to accommodate a world in crisis.
Added to that load, AWS infrastructure also hosts its own company’s increasingly called-upon applications, from the world’s largest e-commerce service to the Prime Video streaming service to the Twitch gaming platform.
“We have taken measures to prepare and we are confident we will be able to meet customer demands for capacity in response to COVID-19,” is the only statement an AWS spokesperson would share with CRN.
While AWS is reticent to share usage statistics or toot its own horn amid global turmoil, solution providers like Seattle-based managed cloud consultancy 2nd Watch are grateful for their public cloud partner’s ability to meet the challenges brought on by a global pandemic.