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A Company’s brand represents its market identity i.e. who they are? What is their vision? Are they a trustworthy brand? What quality of products they serve? How do they interact with Society? Hence, brand marketing for any company is a crucial step in the success of a business. It influences a variety of customers including the other businesses. Brand Marketing creates awareness, provokes customer interest, and the aspiration to buy a brand product / service.
Since brand management, online reputation management and brand marketing is a very important aspect in marketing, there are companies which purely deal in this branch of marketing. Brand Management Companies have a lot of clients especially the giant names which put in a lot of money for such companies to manage their brands.
Since there is a huge amount of money and reputation at stake, the brand management company cannot just depend on a spreadsheet and smaller systems to manage and streamline its business. ERP for brand management companies helps them to have a visibility of all their processes in a single view along with managing the money and customer data from a single solution.
What are the Objectives of a Brand Marketing Company?
- Build Brand Awareness among the people encouraging them to buy the products / services.
- Promote the company and its website by setting up various campaigns.
- Add importance to an organisation by making the customers aware of the extra value the company offers.
- Increase the Sales.
- Target new customers.
- Increase profits locally as well as internationally.
How is Sage 300cloud for Brand Management companies beneficial?
- Keep track of the Asset that are utilized in marketing campaigns
- Budget Maintenance feature of Sage 300cloud for Brand Management companies helps the company to define and track the budgets
- The customer Ageing can be easily printed from the system which helps maintain the cash flow
- Can get the customer ledger in Source as well as Functional Currency.
- Provision to handle multi-currency transaction in case of promoting the branding company internationally
- Cash Flow reports can be printed in Excel to represent it to the Management
- Provision to enter the customer comments (track reason for delay in customer payment)
- Sage 300cloud data security feature helps the confidential data available to the respective employee.
- Use the Recurring feature of Sage 300cloud for Brand management companies to generate the Invoices at regular intervals. This can be for paying one’s own office rent, etc.
- Sage 300cloud helps in tracking the expenses systematically giving the management a clear view of the expenses which can be worked upon to maintain the profitability of the organisation.
Using Sage 300cloud, a brand management firm can maintain visibility, data intelligence of their own organizations as most companies lack the insight to improve processes, visibility among departments, lacking in making data driven decisions.
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