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LinkedIn has rolled out a new contact creation feature for Sales Navigator, part of the effort to improve synchronization with CRM systems based on public LinkedIn data.
The integration to create contacts is already available for Salesforce and is coming to Dynamics 365 Sales soon, according to senior product manager Lindsey Edwards. The write-back capability also includes duplicate detection and brings LinkedIn data back to the CRM.
The update builds on what Edwards described as an effort to make Sales Navigator “best friends” with CRM.