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In earlier days, CRM was thought of nothing more than just a database to maintain contacts and transactions related to them. However over the last decade, CRM has come really a long way and proved beneficial in terms of automation, tapping into hidden revenue opportunities and significant cost savings across your business.
As we all know, Sage CRM helps to automates everything from Sales and Marketing to Customer Service and Accounting. Below are some of the aspects in which CRM has proved beneficial:
CRM Lowers Cost of Sales:
Primarily many organizations implement CRM in order to attract and maintain new business. Indeed, software’s like Sage CRM helps to manage Sales i.e. Contacts, Leads, and Opportunities etc. at a lower cost of sale rather than following the old traditional methods of maintaining records in spreadsheets and folders. It helps to cut down the manual approach which requires more people to manage, more administration power and more cost to maintain. Sage CRM behaves as a Single point of access for all the transactions and details be it Contacts, Calendars, Meetings, Sales, Call Lists, Opportunities, and Reports. It helps to produce more revenue per sales hour. Also with the rights workflow built in Sage CRM helps the executives to follow the Business process with an ease by spending less time in juggling administrative tasks and paperwork and more time in selling.
Tapping Hidden Revenue:
Some businesses don’t realize that CRM software can also help breathe new life into your existing customer relationships. In fact for many companies, those relationships are often more profitable after the initial sale. That’s where software like Sage CRM comes in. With all data at one place, Sage CRM helps in tracking Customer’s Sales history with easy access to the past communications, buying patterns, product interest and other important data that will help to deliver highly-targeted sale and timely follow up. Sage CRM helps in covering cross-sell opportunities and maximize the lifetime value of every customer relationship.
CRM and ERP: Even Better Together:
The goal of any good CRM system should be to reveal all the information about your customers in a single location. With Sage CRM and Sage 300, there is one less thing to think about because the integration between ERP and CRM is built-in. Everyone who has contact with a customer – whether it’s a sales person or someone on accounting staff – has up-to-date customer information on-hand. Thus the Sales people have access to recent shipments or customer credit status without fumbling around in the accounting system. Also, when a sales person enters a quote or order in Sage CRM, the data is automatically transferred into Sage 300. There is no longer any need for Accounts department to re-enter the same order data from hand-written notes or printed reports from sales.
A lot has changed over the years – Sage CRM is no longer a narrowly-focused contact management tool. It has become an important technology for bridging the gap between departments, lowering the administrative burden and cost of sales, and tapping into hidden revenue opportunities across your business.